Category: PR

#NDCDome at #ploughing: Block 3/ Row 21/ Stand 306

Hurling All Star legend and eight-time All-Ireland hurling Champion Eddie Brennan will be with the National Dairy Council at the ploughing on Thursday, 25th September, from 12 noon until 3.00pm.  He is joined by food and farming broadcaster Suzanne Campbell.

Eddie and Suzanne will be live on stage in the NDC Dome in conversation with NDC Nutritionist Caroline O’Donovan at 12 noon, 1.30pm and 2.00pm.

Eddie Brennan won eight All-Ireland medals during his time with Kilkenny, he won four All Star Awards and three Gaelic Players’ Awards.  He also won ten Leinster medals and four National

League medals.  Eddie was named as one of the 125 greatest stars of the GAA as part of the GAA 125 celebrations in 2009. At club level Brennan continues to play with Graigue-Ballycallan. He has won both Leinster and county club championship winners’ medals with the side.

Eddie Brennan, who retired following the 2011 Championship, is regarded as one of the greatest players of his generation.

Dairy Diversity

Chef Phelim Byrne will continue to showcase the many versatile ways we can enjoy Irish milk, yogurt, cheese, butter and cream in some tasty recipe ideas at four free cookery demonstrations each day of the ploughing.

They are taking place in the NDC Dome at 11.00am, 1.00pm, 2.30pm and 3.30pm, with themes including “Baking Bliss,” “Love The Leftovers,”  “Meals in Minutes” and “Afternoon Tea.”

Phelim Byrne is originally from Blackwater, Co. Wexford.  Phelim worked previously with Kellys Hotel in Rosslare, The Park Hotel in Kenmare and won numerous awards when he was Head Chef at Dunbrody Country House in Arthurstown.  He opened ‘Phelim Byrne Professional Catering Services & Cookery Academy’ in 2006 which is a thriving business in Wexford and in March 2010 opened ‘Seasuir’, a Hospitality & Events Company.  Phelim has made guest appearances on the ‘Afternoon Show’ and ‘Four Live’ on RTÉ and presents a slot on TV3’s ‘Late Lunch Live.’

You can find out more about the work of the National Dairy Council on its website www.ndc.ie.  You can also find the National Dairy Council on Facebook/NDCIreland or follow on Twitter @NDC_ie

#NDCDome at #ploughing: Block 3/ Row 21/ Stand 306

Broadcaster and designer Brendan Courtney joins the National Dairy Council at the National Ploughing Championships on Wednesday 24th September from 12 noon until 3.00pm.   He will launch two new consumer leaflets on ‘Nutrition and You’ for adults and for children from the NDC which are supported by the INDI (Irish Nutrition and Dietetic Institute).

Brendan will be live on stage in conversation with Dr. Catherine Logan on ‘Being the Best Version of You’ with guidance on healthy eating, activity, grooming, fashion and communication (12 noon, 1.30pm and 2.00pm).

Celebrating World School Milk Day

Wednesday 24th September is also World School Milk Day, designated by the UN (United Nations, FAO), providing a platform for the NDC to highlight its role in the School Milk Scheme.

“National surveys showed that 42% of Irish teenage girls and 23% of Irish teenage boys have insufficient calcium intakes; and that 37% of girls and 28% of boys aged from 5 – 12 years of age in Ireland had insufficient calcium intakes in their diet,” says Caroline O’Donovan, Nutritionist with the NDC.

“These trends are worrying.   Milk is among the best dietary sources of calcium and the School Milk Scheme has a significant role to play in terms of influencing dietary habits and thereby helping alleviate some of the nutrition related public health issues facing Irish society,” says Caroline O’Donovan.
“Children and teenagers need effective encouragement to switch to healthier eating and snacking habits and to get back to the basics of the Food Pyramid.”

A team of TY students from Ard Scoil na Tríonóide, Rathstewart, Athy, Co. Kildare who won the top prize in the National Dairy Council’s Milk It Awards in May 2014, will see their winning project featured in a television advert ‘sMoolicious’ on TV3/3e, to coincide with World School Milk Day.

Dairy Diversity & Action Packed Programme at NDC Dome

Chef Phelim Byrne will showcase the many versatile ways we can enjoy Irish milk, yogurt, cheese, butter and cream in some tasty recipe ideas at four free cookery demonstrations each day of the ploughing.  They are taking place in the NDC Dome at 11.00am, 1.00pm, 2.30pm and 3.30pm, with themes including “Baking Bliss,” “Love The Leftovers,”  “Meals in Minutes” and “Afternoon Tea.”

Food and farming broadcaster Suzanne Campbell and eight-time All-Ireland hurling Champion Eddie Brennan will be with the National Dairy Council at the ploughing on Thursday, 25th September, from 12 noon until 3.00pm.

You can find out more about the work of the National Dairy Council on its website www.ndc.ie.  You can also find the National Dairy Council on Facebook/NDCIreland or follow on Twitter @NDC_ie

Turning up the heat on pests!

To celebrate its pest control heritage and 80 years’ experience in providing professional pest control services throughout Ireland, Rentokil will unveil a ‘Pop-Up Pestaurant’ at the National Ploughing Championship this September 23rd to 25th at Ratheniska, Stradbally, Co Laois.

Over the three day event, which is the pinnacle of the Irish agriculture calendar, Rentokil will be serving up an array of exotic cuisine including edible insects such as Salted Weaver Ants, BBQ Mole Crickets and Chocolate-dipped Worms to celebrate the hard work that goes into keeping Irish pests under control.
The UN’s Food & Agriculture Organisation have tipped insects as a potentially valuable source of food for the world’s rapidly growing population.
Farmers may be interested to hear how insects also have a high ‘feed conversion rate’, meaning that they can be farmed using relatively little land, water and energy compared to livestock. Many insects are rich in protein, zinc, calcium and iron whilst also being low in fat.

Food at the Pestaurant will be free to all, and a number of Rentokil experts will be on-hand to discuss the food being served, answer any pest-related questions from members of the public and pass on their top tips for avoiding pest problems. Today Rentokil is the largest and most trusted provider of pest control services in Ireland.
Michael O’ Mahoney, MD Rentokil Initial Ireland, said:“The Pestaurant is all about celebrating the hard work that goes into keeping Ireland’s pests under control. Common Irish pests like wasps, mice, rats, bed bugs, cockroaches, fleas and pigeons can become problems for anyone, Stand Location: Rentokil Initial Block 3 Row 32 Stand 570 and can affect both the farming community and commercial and residential properties.

Much like the rest of us, they are focused on looking for food and shelter. Once they find a good supply of food and an environment where they feel safe, then they will happily set-up home indefinitely. The Pestaurant is here to raise awareness of common pest issues and demonstrate our commitment to keeping up the heat on Ireland’s pests.”

All of the edible insects and grubs are properly sourced and are nut-free and gluten free. However, some insects have been known to provide reactions among those who are allergic to shellfish and crustaceans, so people who suffer from this allergy are advised not to sample edible insects.

Foodie Facts about edible insects:

1. According to the UN Food and Agriculture Organisation, over two billion people worldwide already supplement their diet with insects
2. 100g of crickets contains just 121 calories, compared to 288 calories in the same amount of beef
3. Common house crickets contain four times as much protein as the same weight of chicken
4. Cattle require twelve times more feed to produce the same amount of protein as crickets
5. The correct term for eating insects is ‘entomophagy’
6. Many insects contain substantial levels of macro-minerals such as magnesium, sodium, potassium and chloride. They are also good sources of the trace minerals of iron, zinc, copper, manganese and selenium.

Pestaurant Menu in full:
Savoury:

• Salt and vinegar crickets
• Crispy BBQ mealworms
• Plain roasted locusts
• Plain roasted mealworms
• Plain roasted crickets
• Mexican spice mealworms
• Curry crickets

Sweet

• Chocolate-covered mixed bugs
• Chocolate bug bars
• Scorpion lollipops (assorted flavours)
• Mealworm lollipops (assorted flavours)
• Cricket lollipops (assorted flavours)
• Ant candy (Cherry flavour)
• Ant candy (Apple flavours)

#NDCDome at #ploughing: Block 3/ Row 21/ Stand 306

Rugby professionals Rob and Dave Kearney will join the National Dairy Council on the first day of the National Ploughing Championships, Tuesday 23rd September, 2014, from 12 noon to 2.30pm.   At 2.00pm Rob and Dave will judge the NDC Welly Line Out, charged with selecting unique, colourful or characterful wellingtons.

Rob and Dave Kearney are ambassadors to the NDC, helping to highlight the importance of starting good habits young in relation to diet and exercise; showcasing the natural goodness of Ireland’s pasture based dairy farming and promoting the positive role that milk may play in a number of aspects of sports nutrition, based on emerging scientific research in this area.    They feature in an NDC advertisement campaign (It All Starts Here) filmed on the farm in the Cooley Peninsula where Rob and Dave grew up.

NDC Supporting Era of Opportunity for Irish Dairy Sector

Celebrating its 50th Anniversary, the National Dairy Council says that it will continue to work with policy makers and stakeholders to promote the nutritional goodness and quality of our pasture based dairy farming produce.

“An era of unprecedented opportunity lies ahead for the dairy sector which will make a big contribution to our economic recovery,” says chief executive Zoë Kavanagh.

“The milk quotas which have been restricting dairy farmers will be removed in 2015. This is an exciting time as the body of scientific evidence supporting the benefits of dairy as part of a balanced diet is continuing to grow.  Evidence-based nutrition guidance, and the encouragement to put these guidelines into practice, can help result in a healthier population overall,” said Ms. Kavanagh.

“There are also innovative and expanding ranges of dairy products available to consumers, more opportunities for dairy ingredients and for Irish exports.   Ireland has superb standards of dairy farming, access to lush green grass which creates a sustainable grazing platform and a superb track record for quality dairy produce. These are solid foundations for the future.”

Dairy Diversity & Action Packed Programme at NDC Dome

Chef Phelim Byrne will showcase the many versatile ways we can enjoy Irish milk, yogurt, cheese, butter and cream in some tasty recipe ideas at four free cookery demonstrations each day of the ploughing.   They are taking place in the NDC Dome at 11.00am, 1.00pm, 2.30pm and 3.30pm, with themes including “Baking Bliss,” “Love The Leftovers,”  “Meals in Minutes” and “Afternoon Tea.”

Broadcaster and designer Brendan Courtney will join the NDC on Day 2, Wednesday 24th September from 12 noon until 3.00pm.   He will launch two new NDC consumer leaflets on ‘Nutrition and You’, and will chat live in the NDC Dome with Dr. Catherine Logan, NDC Nutrition Manager, about being the ‘Best Version of You’ with guidance on healthy eating, activity, grooming, fashion and communication. ’

Wednesday 24th September is also designated World School Milk Day by the UN (United Nations) Food & Agriculture Organisation (FAO).

Food and farming broadcaster Suzanne Campbell and eight-time All -reland hurling Champion Eddie Brennan will be with the National Dairy Council at the ploughing on Thursday, 25th September, from 12 noon until 3.00pm.

You can find out more about the work of the National Dairy Council on its website www.ndc.ie.  You can also find the National Dairy Council on Facebook/NDCIreland or follow on Twitter @NDC_ie