Brand at the forefront of the Irish Poitín revival hopes to convert new customers as part of the Irish Food & Beverage section of the festival.
DUBLIN – 10 Sept 2018 —This year has been a landmark one for Mad March Hare Poitín. Since taking the Best Irish Poitín title at the Irish Whiskey Awards in 2017 they have expanded their footprint in the USA and are now distributed in 12 states as well as having a presence in every province in Canada.
At home, Mad March Hare has made a significant investment in the growth and development on Irish shores with the aim of becoming a key player in the booming cocktail scene in the country.
“Irish Poitín predates every other distilled spirit in the world and is an integral part of Irish culture. We feel Poitín should have a presence in all self-respecting bars in Ireland and in all drinks cabinets in the country.” It’s versatile enough to be enjoyed in place of vodka, rum, whiskey or tequila and it’s something that is uniquely ours and something we should be proud of” commented Colin Staunton, Marketing Director for Mad March Hare.
As part of the company’s marketing drive they appeared at the Bar of the Year Awards this month and will feature at Whiskey Live in November. However, the Ploughing Championships will be their flagship event for 2019. “It doesn’t get more Irish than the Ploughing and we’re really looking forward to speaking to both Poitín aficionados and those who have never tasted a commercial Poitín before. The Irish Spirit industry is booming, and we feel that Irish Poitín deserves its rightful place at the top table”.
You can find Mad March Hare at Stand 618 in the Dome where they will be serving refreshing Mad March Hare cocktails as well as bottles for purchase.